What is Indoor Media?
Indoor Media is one of the most popular forms of Captive Audience Marketing.
Full-color poster ads are displayed in attractive frames in restrooms, elevators, and other areas of popular nightclubs, restaurants, health clubs, arenas, office buildings, hotels, department stores, shopping malls, theaters, gas stations, and day care centers across South Florida.
Benefits of Indoor Media:
- Captures consumer attention for 1-6 minutes.
- Display for a captive audience: No channels to change... No pages to turn!
- Target your exact market by demographics, gender, and shopping habits.
- Waste no money advertising to the wrong consumers.
Don't take our word for it!
THE PRESS LOVES IT...
“Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences.” -Adweek
“The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy.” - Fortune
“If you went to the restroom three times, you'd read it again and again. Not only can indoor billboards reach a very discerning
customer, but they've got that customer's undivided attention.” - Inc.
“Now Madison Avenue had invaded the restroom. It's surprising nobody has thought of this before.” - Newsweek
“Talk about a captive audience!” - The Jacksonville Business Journal
“Rest assured people have to read your ad...market studies have proven it to be effective.” - The Business Journal
“What a perfect place for an ad.” - The Houston Chronical
“This was the only place in the world people would stand in line to read the advertising.” - The Boston Globe
...AND THE RESEARCH PROVES IT!
“Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.” - Arizona State University Study
“Retention of impressions generated by restroom advertising was found to be on average 40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising commands focal levels of attention, thus enabling better comprehension and longer lasting impressions. Customers spend significant time reading restroom ads with no distractions.” - Rice University Study
“Of restroom advertising viewers, 98.9% reacted positively or neutral to seeing ads in the restroom facilities.” - Barbour & Monroe Marketing Research Studies
“When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate.” - Market Intelligence Media Research
Contact us for a quote!