Rolling The Dice
By Jerry Berrios
From the Miami Herald, October 15, 2003
ALBERT DIAZ/HERALD STAFF
Avi Frier, president of the web-design
company VisionBurst, holds the
prototype of the board game Hollyopoly,
based on the famed Monopoly game.
Frier hopes to have the game on
the market by February. Suggested
retail price: $19.25.
Forget Boardwalk, Marvin Gardens and St.
Charles Place. Hollyopoly --
Monopoly with a South Florida twist -- is
in the works.
Avi Frier, president of a Hollywood-based
marketing firm called VisionBurst, is creating
the new board game with Hollywood landmarks
Ocean Palms, the
Wasserstrom and Giulianti law firm, and
the Westin Diplomat Resort & Spa
are on his version of the popular board game.
''Jail is the Diplomat,'' Frier said. ``We
have changed the rules so it's good to be
If players land on the Diplomat Shuttle,
they go directly to the Diplomat spot and
collect $200 for a paid vacation.
Frier has made other
changes: Instead of houses and hotels,
players will place metal tables and chairs
-- la sidewalk cafés
-- on the spaces. Instead of Chance and Community
Chest, players will pick up downtown or beach
community redevelopment agency cards. The
board's center features a map of Hollywood's
beach and downtown.
Frier's company has already sold 30 percent
of the spots on the board.
Buying a spot on the Hollyopoly game
board costs seven times as much as the property
lists for on the board. Railroad and utility
spots cost $1,800 each.
The goal is to produce 10,000 games at a
cost to the company of $75,000. The game
could be in local stores by mid-February.
''Our suggested retail [price] is $19.25,''
Frier said. ``That's the year Hollywood was
As with actual real estate, property prices
vary. The Wasserstrom and Giulianti firm,
owned by Vice Mayor Keith Wasserstrom and
Mayor Mara Giulianti's son, Stacey, bought
the Mediterranean Avenue space for $420.
For $2,800, the future Ocean Palms development
will have its name on the traditional Boardwalk
It will be a fun and unique marketing tool,
said Michelle Le Vous, the director of public
relations for the Diplomat, which will pay
almost $3,000 to get its name on the game.
''It's not just about the hotel,'' Le Vous
said. ``It's about the destination.''
Sun Credit Union, the city's credit union,
will be on the board's start position and
on the game's money. That price: almost $4,000.
Rose of Florida Realty replaces Baltic Avenue
on the board. The YMCA takes the place of
Oriental Avenue, and Academy of Dance is
in Connecticut Avenue's usual spot.
Diplomat Landing replaces St. Charles Place.
Mayor Giulianti, recalling a similar Hollywood-based
game that existed some 20 years ago, said
she loves the idea. ''I am ready to buy it
for presents,'' she said. `` I am ready to
write out my check.''