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Ads on garbage trucks? Idea might not stink.
City commissioners today will vote on a plan that could bring in more than $100,000 a year, according to the man who proposed it.

By Jerry Berrios
From the Miami Herald, September 29, 2004

Hollywood could decide today to clean up with a down-and-dirty marketing idea: Selling advertising on garbage trucks.

City commissioners are scheduled to vote today on the proposal from the Hollywood marketing firm VisionBurst, owned by Avi Frier.

For $250 a month, a financial institution could post this: "If you aren't depositing your money in our bank, you might as well be carrying it around in one of these."

A soft-drink maker could go with "Recycle more empties."

Imagine, at the height of the World Series, passing one of Hollywood's three dozen garbage trucks bearing the message: "Yankees on board!"

Restaurants, of course, are probably out. But some items might be a perfect fit.

"I can't think of a better place for air fresheners and garbage bags to advertise than on a garbage truck," Frier said. He estimated that a million people a month could see the ads.

The city asked for garbage-truck proposals in June, and only Frier's firm responded. Frier is also the creator of Hollyopoly, a Monopoly-like game featuring Hollywood landmarks and businesses that he said was scheduled to come out in time for the holidays.

Under his garbage-truck plan, the city would receive 60 percent of the advertising revenues and he would keep the rest.

Frier said the city could receive $103,680 in the first year, assuming two ads per truck and that 80 percent of the spaces are sold.

"I don't think the garbage trucks are so gorgeous it is going to harm their pristine appearance by having advertising," said Mayor Mara Giulianti.

If commissioners approve the idea and advertisers are game, trucks could display ads next year. VisionBurst has reserved the website name www.garbagetruckadscom, and would post an online media kit.

Tacoma, Wash., and San Diego are other cities that have tried garbage-truck advertising, Frier said.

"I think it will work because advertisers are looking for places that people aren't expecting to see ads," Frier said.